Few Web3 media services before Zine, the digital culture magazine from NFT minting platform Zora, have ventured back to the physical world.
Zora Zine will release its debut print edition today, but finding a copy won’t be as easy as stopping by your local newsstand or grocery store checkout line.
There are currently 2,500 collectible Ethereum NFTs available for purchase, each of which represents a copy of Zora Zine Print Issue 001. Owners of these NFTs can then exchange them for a physical copy of the magazine. The NFTs’ public auction price is.0777 ETH, or just over $150.
Why would a publication “on a mission to bring creativity on-chain,” which publishes a magazine devoted to documenting the creators of the decentralized internet, go not only off-chain but also offline?
Yana Sosnovskaya, the head of editorial at Zora Zine, sees Web3 as more of a set of principles and goals than just a technical stack. And one instrument that can help achieve those goals is print.
Sosnovskaya said, “Success isn’t just about the medium—it’s about creating value for users, in our case cultural and curatorial.”
“We aimed to capture the zeitgeist of Web3 that we think will be fascinating to revisit as time goes on, players rotate, rules change, ideas swirl, and waves of hype come and go,” she continued.
Print Issue 001 will continue to test blockchain-based solutions aimed at democratizing and decentralizing the media industry, similar to Zora Zine’s digital editions. For instance, the issue will include a project called “Fake Ads,” for which 22 artists have produced print advertisements for made-up Web3 goods and services.
Each of those artists will also be eligible to take part in a revenue split from an on-chain, open edition of the artwork that will be made available online in addition to receiving an honorarium.
In that regard, Zora Zine’s Web3 philosophy will continue to exist alongside its print iterations. Zine has already tried using blockchain techniques to crowdfund writing, offer audiences a vote in what stories are published, and give journalists, artists, and photographers a share of the magazine’s revenue.
The 250-page first print run of Zine will be devoted to the topic of “Intergenerational Dynamics.”
The issue will look at what it means for Web3 to mature and get past its idealistic youth into a more mature and nuanced framework and mentality by framing it as a rebellious teenager critical of its parents (Web2) and nostalgic for the idyllic world of its grandparents (Web1).
The magazine’s founding executive editor Kevin Kelly, computer philosopher and futurist Jaron Lanier, composer Holly Herndon, art curator Hans Ulrich Obrist, generative artist Tyler Hobbs, and the late Herbert W. Franke, one of the world’s first computer artists, are among the more than 60 contributors whose works are featured in this issue. The physical edition will also have unique inserts and unnamed “custom hardware.”
Content Source: decrypt.co