Aave (AAVE), the decentralized finance lending platform, released the Lens Protocol ecosystem on the Polygon blockchain as their strategy to problem centralized social media platforms such as Twitter and Facebook. What started with open letter to raise funds for the concept that content material creators need to personal and management their digital identities, caused the creation of a Web3-native social community supported by NFTs.
Stain kulechov, CEO and father of the founder of Aave, explained the mission behind Lens Protocol in a Twitter account hosted by the company the current week.
Kulechov and his developer team explored issues with current social media platforms. According to one of many creators tweeted by @Zer0dots, “We are individuals. We are not commodities, we are neither numbers nor information factors.” He refers to the content in the customer’s feeds, whether it is a photo on Instagram or a tweet, that Meta or Twitter can promote as information to entrepreneurs. He explained how Lens Protocol should move from “being a commodity customer” to creating sufficient ownership to decide how to distribute their content.
Basically, this protocol offers clients to create a profile, that is a fully combinable NFT. These dynamic NFTs contain the historical background of all the posts, reposts, feedback, and several content issue produced along with music, commentary, artwork, images, and video. A main difference is that profiles fit into a handle of pockets, and homeowners can choose the perfect way to monetize their content material. A follower can also collect someone else’s publication and get a tradable, comply with NFT.