AMBUSH is not new to NFTs or the Web3 world. It already has a strong ecosystem and a history of successful token launches. This is mostly because the brand’s creative director, Yoon Ahn, has been very supportive of Web3’s role in the fashion industry and has a clear vision for it.
Its most recent offering is a partnership with Avalanche blockchain’s Culture Catalyst initiative, which is a $100 million USD fund launched with NFT platform OP3N to bring culturally relevant companies into the Avax ecosystem. Through the collaboration, AMBUSH will make a limited-edition necklace in the shape of a wearable NFT. It will be based on its famous lighter case pendant. The “A3” necklace comes in a limited edition AVAX RED colorway and has many useful features.
NFT holders will not only get a real necklace, but they will also get virtual access to a special event in Milan on September 23 and many other bonuses that haven’t been specified yet.
Announcing “A3,” a project made by @ambushdesign, @avalancheavax, and me. The A3 collection of Red Chrome Lighter Necklaces from 2023 will change the fashion industry.
The A3 NFT gives you access to a token-gated space in AMBUSH’s SILVER FCTRY Metaverse, and you can also enter a lottery for a real-life experience in Milan. This will let cardholders take part in virtual experiences and possibly find virtual rewards.
“At AMBUSH we are about exploring new boundaries. Since launching our POW!® NFT and SILVER FCTRY metaverse earlier this year, we have been trying to merge real touch-points and products with Web3,” shared Ahn, adding “A3 in collaboration with Avalanche and OP3N is an exciting project for us where we will further explore how real products and digital experience can interact and create new values and standards for the space.”
On September 12, 2,023 A3 NFTs will be ready to be made, and on September 15, the winners will be announced; the AMBUSH POW! ® REBOOT and POW!® GITD NFTs will show up on the A3 Allowlist and can be bought.
“Fashion is such an integral part of culture and this partnership with AMBUSH is a perfect addition to the slate of Culture Catalyst projects shared OP3N’s co-CEO Jaeson Ma, adding that “AMBUSH’s first two NFT drops, which sold out in minutes, demonstrates the appetite and demand for exclusive access to brands in Web3 and we’re excited to collaborate with them on the A3 NFT drop.”