About the Ape Gang project
Brands are closely related to the communities that grow around them. One cannot exist without the other, and both are expanding in popularity and cultural significance concurrently. A global trend is underway that is strengthening the links between brand and community in ways previously unimaginable.
This trend is particularly widespread in the non-financial sector, as businesses provide their communities the opportunity to participate in brand ownership and the economic and social advantages that accompany it.
Ape Gang, a leading NFT brand in the market, has been steadily rising since June 2021, with a strong grip on community culture. The project’s creators, Rikong and Jokong, started with universally appealing pixel art apes and have grown it into one of the most influential communities in the NFT industry.
Their brand-building approach has always been to grow from the ground up, amassing a sizable following of diverse followers and devotees of the Ape Gang characters. As Ape Gang’s cultural significance grows, this artwork will serve as the first impression for the majority of outsiders and new community members.
The community’s ownership
Finally, via NFTs, a restricted number of community members have access to fractionalized brand ownership. By decentralizing IP ownership, the brand/community connection is altered, allowing more than just the Ape Gang core team to profit from and influence brand decisions. As rising waves elevate all ships, transferring ownership to the community of fans fosters strong bonds among all parties.
The Ape Gang collection has 10,000 unique pixel art ape NFTs, each with its own distinct personality and characteristics. Each of these apes is a piece of intellectual property in the form of an NFT. By amassing these one-of-a-kind NFTs as a community member, you are effectively fractionalizing ownership of the brand. Ape Gang NFT owners retain entire commercial rights to their ape(s), allowing them to incorporate them into merchandise, films, social media, derivative artwork, and games, among other things.
This represents a sea shift in brand ownership by putting power back in the hands of the people. Each member has realized the importance of Ape Gang IP and the ship’s leadership team on an individual basis. They believe that the team’s efforts will result in the brand gaining cultural relevance, and that content, experiences, and items will help them accomplish this goal and provide value. Individual NFT holders are rewarded for their foresight, and the community of individuals is encouraged to support one another via inclusivity and positivity since this creates a healthy community as a whole.
The future of Ape Gang
Ape Gang’s commitment to communal culture extends beyond intellectual property ownership. These one-of-a-kind NFTs have built-in features and attributes that allow them to interact with their owners, form alliances, and engage in the community game “Gang Wars.”
Season 1 just concluded shooting, and season 2 is now under development. In Season 1, 50 apes led by courageous Gang Leaders battled for power and Jaguar NFT prizes in a text-based game based on the Ape Gang’s discord. Each NFT owner who participates in Gang Wars Season 1 will get at least one jaguar coin, which may be converted into a Jaguar NFT.
Ape Gang holders are treated to an ongoing experience that grows with each passing month. Ape Gang recently solicited assistance from the community in preparation for their upcoming NFT Jaguar pixel art collection. Existing NFT owners provided 600 unique suggestions for this new collection, demonstrating a degree of originality unmatched by any prior NFT endeavor.
As society transitions to a web3-driven digital civilization, the metaverse will undoubtedly play a significant role in community and entertainment. Ape Gang shares this vision with a large number of the world’s most significant technology thinkers, which is why they’ve been focussing their efforts on developing their 3D metaverse. Ape Gang will use this digital space as a social hub for connecting, socializing, and playing together. All of this is done with the interest of developing a strong community culture.
This is only the beginning, as Ape Gang’s $GANG utility token and IRL utilities enable the community to engage in the ecosystem in many more ways. All of this information supports the Ape Gang brand and, therefore, the community of owners fueling the revolution. NFT owners have access to these experiences and profit socially and economically from advancement.
Why Ape Gang?
Ape Gang’s brand awareness continues to rise everyday, with almost 4,000 NFT owners, > 43,000 Discord users, > 48,000 Twitter followers, and > 21,000 Instagram followers. While it’s easy to fall in love with the community’s friendliness, the roadmap and milestones are as impressive. Ape Gang has already presented each owner with a new pair of Toucans, as well as a giant billboard in Times Square and a comic book.
Undoubtedly, community culture will become a motivating element for establishing businesses that follow Ape Gang’s example. An ever-evolving and diverse brand built on the backs of caring and motivated community members united by a similar objective. According to this purpose, Ape Gang becomes a household name and an iconic global brand.