Argos – a well-known catalog retailer, lately collaborated with Ocean Outdoor to release the world’s initial ‘cross-platform Web3 metaverse’ package. Additionally, the collaboration involves LandVault, who helped Ocean Outdoor deliver the outdoor metaverse experience.
Seemingly, British retailer Argos is taking a big step in the metaverse world to become customers’ top of mind for technology products. Let’s have a look at the details of Argos advertisement and find out why Argos advertises in the Metaverse.
Argos advertisement on billboard in the metaverse
Lately, Argos partnered with Ocean Outdoor and Landvault to release a ‘Web3 metaverse DOOH package. That is to say, DOOH stands for Digital Out of Home.
The package released with a dual-global campaign promoting Argos’ brand and products. In addition, the dual-world campaign has already appeared in the Metaverse and physical locations.
Physical locations contain Ocean’s Holland Park Roundabout three-screen in London and roadside locations in Birmingham and Manchester. Additionally, the metaverse location includes an NFT replica of the same billboard inside the Somnium Space VR Metaverse. It will continue until October 23
Why is Argos advertising in the metaverse?
Argos campaign manager Becky Desert said they hope to bring attention and awareness of products which people might not think of Argos for. Admittedly, she talks about how appearing in a new way is “part of changing the minds of buyers.” In addition, Argon interestingly took the opportunity to appear in the metaverse promotion, primarily because it is centering around technology.
Likewise, Catherin Morgan – Director of Ocean Labs, outlined how Ocean’s metaverse gives brands an edge to reach young, tech-savvy users.
More information about The Dual world advertisement project
Ocean Media, in collaboration with LandVault, released Ocean metaverse series. It is a series of 45 digital billboards in the space of Decentraland and Somnium and three NFT Ocean sites – the Loop where the campaign appeared.
Majorly, the screens occupy locations with maximum traffic, like a conference center, a GenesisVR Disco Club, and the most famous metaverse game area. In addition, the game zone contains Decentral Games – the busiest gaming zone, responsible for over 60 percent of traffic.