Art Blocks, a blockchain-based innovator in generative art, has sold over $1.4 billion in secondary market NFTs on external marketplaces. Today, the corporation introduced a dedicated secondary market, which may alter this situation.
Art Blocks’ free secondary trades and creator royalty
Art enthusiasts can now browse listed NFTs across all Art Blocks collections, whether they are published natively on the marketplace or aggregated from large platforms such as OpenSea or X2Y2.
Free secondary trades are permitted on the Art Blocks marketplace, and creator royalty settings are honored.
This is in contrast to Ethereum NFT platforms like as Blur and OpenSea, which make author royalties optional for traders with holdings greater than 0.5%. As a royalty, the inventor receives 5–10% of the secondary sale price.
Premier generative art NFT project
Erick “Snowfro” Calderon, founder and CEO of Art Blocks and designer of the “Chromie Squiggle” collection, has spoken out against OpenSea’s efforts to lower creative payments in the NFT universe. According to him, falling payments make it more difficult for digital artists to make a livelihood.
Calderon stated, “We are here to support the artists and the artists’ practices. How many artists had quit their jobs to be full-time artists because they were just thrilled with the idea of getting to pursue this?”
Calderon said that the launch timetable was not influenced by the NFT market’s pull-away from creator royalties, which began in the summer of 2018 but took root in late 2022.
Art Blocks CTO Jake Rockland said that the timing of the launch was a “coincidence” and that it was a matter of managing team resources and locating the appropriate technology to establish a native marketplace that aggregates listings. Reservoir aggregates the open-source Seaport protocol from OpenSea.
Art Blocks, the premier generative art NFT project, has sold $1.4 billion worth of artwork, many of which were sold for more than $1 million.
Artists utilize Art Blocks to design and deploy Ethereum blockchain algorithms that mint tokenized works of art that are unique each time. Art Blocks is led by “Chromie Squiggles” by Calderon, “Fidenza” by Tyler Hobbs, and “Ringers” by Dmitri Cherniak.
Art Blocks’ marketplace aims
In addition to honoring royalties, Art Blocks’ marketplace aimed to spotlight projects and individual coins, as well as providing a secure platform devoid of scam projects and counterfeits.
Rockland referred to Art Blocks as the “transcendence of minting” — the ability to “draw mints from the ether” — but he admitted that other individuals prefer to select from already-minted pieces or find projects after the mint.
Incorporating marketplace listings provides Art Blocks artists with a venue to exhibit their work after the mint closes. Calderon stated that some artists desired to share their work without mentioning a comprehensive NFT marketplace such as OpenSea.
Art Blocks does not sell tokens. Calderon referred to the “liquidity grab” that occurs when a new platform emerges, noting that Blur’s BLUR token surpassed OpenSea as the largest NFT marketplace by trading volume. “I’ve always opposed having a token just because it was a shiny object,” stated Art Blocks.
Rockland also sees an opportunity to utilize “more carrots than sticks” to encourage desired behavior, adding that the marketplace can “put power squarely in the hands of creators” to reward collectors who pay royalties over time.
Calderon stated that he had “zero interest in anyone ever feeling punished for not participating” in a patronage-style structure involving the payment of royalties on NFT sales. He favors positive reinforcement over payment and rewards for inventors and collectors.
“The creator economy is empowering the creator with control over their own creation,” Calderon added. “And I do think that the most compelling thing that’s going to happen is a creator that eventually provides a meaningful reward.”
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