Atari, the iconic video game publisher, is announcing an NFT series in celebration of its 50th anniversary. NFT’s exclusive series is a partnership with the wildly popular artist Butcher Billy, known for his work in Stranger Things, Marvel, and more. There are a total of 2,600 NFTs based on the artist’s fifteen original works in the Atari X series.
In addition, Atari is also releasing an interactive 1-888 hotline and Metaverse experience, accessible to everyone, whether they own an Atari NFT or not.
NFT series ’50 Years of Atari
The NFT series by Atari are the company’s newest move as it continues to build a blockchain ecosystem on Web 3. The company revealed plans for an interactive game museum experience in June to celebrate 50 amazing years in the gaming industry.
The new Atari NFT series will release in September and will include 2,600 NFTs. There will be a public whitelist to secure NFTs and more information will be provided shortly. In addition, Atari already released an NFT series in 2021 and created a Loot Box NFT series this year.
Until the NFT series is confirmed, there is “Room 133” available via 888atari50.com. This extraordinary metaverse experience resembles a classified engineering room from Atara headquarters in Sunnyvale, California.
Room 133 provides a completely immersive and explorable virtual environment which offers perks and entry to exclusive experiences. Here, users can find clues and Easter eggs about the next project and future Atari partnerships. This website has a toll-free interactive hotline, 1-888-ATARI50. By calling this number, you can find out how to navigate Room 133.
Besides, Room 133 confirms Atari’s industrial cooperations in the Web 3 space. An image on the website lists different companies as partners. This list involves Animoca Brands, Nifty Labs, The Sandbox, Unstoppable Domains, RTFKT, and so on.
Cooperating with Butcher Billy on the Atari X NFT series
Atari starts a very creative NFT project in partnership with Butcher Billy. This Brazilian graphic designer has become a big name in the industry in the last decade. He has a distinct and recognizable tone. His style is a combination of pop culture which intersects reality and fiction, using contemporary pop art.
Noticeably, he has produced work for Netflix, Stranger Things, Marvel, Black Mirror, Universal Music, UFC, etc. It is noteworthy that he also has a significant fan following.
Atari Web3 roadmap
With a future 50th anniversary NFT series, Atari has big plans for the company’s future in the Web 3 space. Sandbox Season 3, a merch pass, an airdrop, and the Atari Club are some of the long-term targets.