The corporation founded in Barcelona is expanding its footprint in the United States. In the first half of 2022, New York will get an additional flagship shop in the Plaza Neighborhood retail district, located at 711 Grand Avenue, after the opening of four new locations around the country in 2021.
The flagship store will occupy the space of the historic 1920s Grand Dame building, which once housed notable companies like as Columbia Pictures, NBC, and Coca-Cola, with a total surface area of 2,100 square meters spread over three floors. At this new site, Mango Woman will be offered on the first two floors, while Mango Man and Mango Kids will be available on the third floor.
The firm started implementing the “New Med” concept design a year ago, which replicates the aesthetic of a Mediterranean house. The inside of the flagship store will be based on this design, which will be similar of a Mediterranean home. The hardwood floors, arches, and walls that divide each section provide a Mediterranean appearance; however, the store’s neutral color palette enables the merchandise to shine out.
The New York store will provide options like as product customization, click and collect, and even retail analytics, one of Mango’s most recent inventions. This innovation will allow the retailer to monitor customer behavior while they are shopping and subsequently meet their needs.
The new store’s focus on sustainability will serve as an additional selling point. The area has been designed to have minimum environmental impact, with strategically placed “Committed Boxes” that allow clients to recycle their old clothing and give it a new lease on life.
The company, which has been present in the United States since 2006, intends to grow inside the country by 2020. In 2021, Mango will open four new stores, two in New Jersey’s Menlo Park and American Dream malls, one in New York’s Roosevelt Field mall, and one in Florida’s Dadeland mall. The company presently has nine retail locations in the United States, including its new Fifth Avenue flagship store.
“The opening of Mango’s new Fifth Avenue flagship store is a major step forward for the company’s omnichannel strategy in the United States.
The retail company’s director of growth and franchising, Daniel Lopez, said that having a store of this sort in one of the continent’s most iconic and high-traffic locations will assist to increase brand exposure in both the American and international markets.