SHOW ALL

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Azuki NFT creator Chiru Labs announces collaboration with Line Friends

Azuki NFT creator Chiru Labs announces collaboration with Line Friends

The beloved characters from the highly successful South Korean franchise will soon be colliding with Azuki’s Beanz NFT characters.

Today, Chiru Labs, the Web3 company responsible for the non-fungible token (NFT) collections Azuki and BEANZ, and IPX, the parent company of the popular character collection LINE FRIENDS, announced a strategic partnership to create new opportunities for their brands and admirers.

Line Friends is a compilation of animal-inspired cartoon characters inspired by stickers from the popular Japanese messaging app Line and the South Korean internet giant Naver. Since its inception in 2011, Line Friends has spawned numerous themed stores, amusement parks, a “Brown and Friends” Netflix series, a collaboration with K-Pop group BTS, and more.

Through the partnership, Chiru Labs and IPX plan to work together on programming, merchandise, and events that will take place on their own properties. The first pair-up will be between characters from Line Friends and Beanz, which is an NFT collection based on Azuki.

In a significant move, the companies have decided to showcase their announcement through an animated short on the video billboard above the Line Friends store in Times Square, New York City.

The two companies will initially collaborate on BEANZ NFTs and LINE FRIENDS characters for content, merchandise, retail distribution, real-world activations, and immersive metaverse experiences.

The display will commence today, coinciding with the annual NFT NYC conference. IPX has formed partnerships with major brands including Samsung, Starbucks, Meta, and Vans in the past.

Azuki is NFT profile picture projects that have generated significant trading volume since their launch in early 2022, with $930 million and $263 million in trades respectively.

The parent company of Line Friends, IPX, has recently made a push into Web3 and has partnered with Chiru, the company behind Azuki, to combine their character-centric IP with Chiru’s Web3 properties for future content and products.

“We are excited to collaborate with IPX, who is a global leader in building innovative character IP brands beloved by millions of fans around the world,” Zagabond, the pseudonymous founder and CEO of Chiru Labs, said in a press release. “IP is evolving, and we see the web3 community as an integral part of this next wave. We can’t wait to bring the world of BEANZ together with LINE FRIENDS.”

“We plan to complement Chiru Labs’ IP with our multi-faceted character IP business strategy,” Logan Cho, the Head of the Metaverse Business at IPX, said in the press release. “We are eager to unveil an expanded IP business that encompasses Web3, offering collaborative opportunities for both NFT holders and character IP enthusiasts alike.”

About Tina

Tina concentrates on all matters related to NFT and Web3. Tina uses social media to spot NFT trends and report unique news.

SHARE:
Latest NFT News, Trendings and Tutorials, right in your inbox, every Monday

IMPORTANT DISCLAIMER: All content provided here in our website, hyperlinked sites, social media accounts and other platforms are for your general information only, procured from third party sources. We make no warranties of any kind in relation to our content. No part of the content that we provide constitutes financial advice, legal advice or any other form of advice meant for your specific reliance for any purpose. Any use or reliance on our content is solely at your own risk and discretion. You should conduct your own research, review, analyse and verify our content before relying on them.

Recommended Posts

Leave a Reply

Your email address will not be published. Required fields are marked *