One of the most well-known game developers and publishers in Japan, Bandai Namco wants to make a new kind of virtual world. The decision was made public in a document that explains the company’s mid-term plan. This plan lays out the company’s strategy from April 2022 to March 2025. When the paper was released on February 8, it said it would be part of the company’s “IP Axis” strategy, which aims to make fans more involved with its brands. This new metaverse would be part of that plan.
As they said, Customers will be able to enjoy a wide range of entertainment in this IP Metaverse, as well as frameworks that use Bandai Namco’s unique strengths to mix physical products and venues with digital elements.
They want to build open frameworks that allow fans and business partners to connect with each other and with each other. Bandai Namco and its fans will be able to form communities through the IP Metaverse. Also, the IP Metaverse will help fans form their own communities.
Bandai Namco cites the metaverse idea as one of the major tactics of their digital business strategy. Other Japanese firms in the area have begun incorporating new ideas like token currencies and user-generated content into their long-term plans.
Square Enix, creators of the Final Fantasy, Dragon Quest, and Kingdom Hearts games, has said that it will concentrate on blockchain-based content and tokenized economies in addition to its usual material. New worlds will be able to compensate people who create material in a more equitable manner than now done, according to Square Enix president Yosuke Matsuda.
This month, Krafton, another gaming business, revealed investments in companies that would enable it to construct a metaverse project based on its PUBG intellectual property.
