Banijay, in collaboration with FOMO Lab, has introduced Mr. Bean to the metaverse through the NFT collection.
Once the NFT is launched, fans will be able to purchase Mr. Bean-inspired memorabilia and digital assets. They have created 3,333 exclusive Mr. Bean memorabilia, which will be available for purchase on The Avenue, FOMO Lab’s online marketplace, beginning on May 25 using the cryptocurrency ETH.
After purchasing the NFT, token holders will have access to competitions, redeemables, such as a signed, unpublished, hand-drawn still of Mr. Bean from the first animated series, and physical goods. In 2022, Mr. Bean NFTs will be discontinued by the FOMO Lab.
Mr. Bean co-creator and actor Rowan Atkinson believes it’s a fantastic concept, and he supports any campaign that not only promotes Mr. Bean-related artwork but also makes it accessible.
Banijay’s chief commercial officer, Owain Walbyoff, said, “Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to future-proof our brands. With his huge global following, Mr. Bean is rightly taking his first steps into this space, and the combination of digital and physical rewards gives the NFT long-term value for the lucky few who manage to purchase them.”
