Bella Hadid, an activist and supermodel, has released her first NFT collection, CY-B3LLA, today. The project will feature 10 sets of 1,111 NFTs and has been in the process for a few months (for a total of 11,111).
The team did not reveal the exact mint day but did say that the NFTs are tied to a variety of utilities. Which one stands out the most? Collectors will be able to go to “real-life venues and events all over the world where Bella may and will meet holders”
Holders will be able to participate in digital activities as well. They’ll be given keys to “exclusive Bella Hadid metaverse mansions” and be allowed to partake in unique legacy business relationships with Bella, for example. There was no more information about the mansions or the brand collaborations offered, but the team said that more information will be released in the following weeks.
The drop that was heard all around the world
On the drop, Bella is cooperating with RE-B4S3, a company that offers geo-based minting solutions. They decided to collaborate since they had similar beliefs and perspectives, according to Bella and RE-B4S3. They said that they “wanted a partnership that wouldn’t feel like an endorsement but rather mutually involved parties that were both developing something that would have deeper meaning and more positively impact our world.”
Bella and RE-B4S3 intend to distribute NFTs at geo-fenced sites across the globe after the mint. To unlock these airdrops and get the associated rewards and utilities, NFT holders must physically visit the designated locations.
Some may think it strange to travel the globe only to claim a drop. It is both time and money consuming. However, the team stressed that these locations are crucial to the project. They said, “The CY-B3LLA NFT will be the passport that grants admission into an initially intimate community whose goal is to unite human connections within a new global nation that is inspired by and celebrates multiple cultures.”
Local craftspeople developed the NFTs for each place featured in the series to give the project genuine cultural connections. A 3D scan of Bella’s body, as well as components symbolizing the 10 different spots throughout the world, are included in the NFT art.
On the project’s official website, the NFTs will be available for purchase.