World fashion retailer Boohoo has recently revealed her collaboration with businesswomen and original socialist Paris Hilton for Paris Hilton’s virtual Fashion Week. This collaboration marks Boohoo’s initial metaverse investment. In addition, It is also the initial brand to promote Hilton Virtual Fashion Week.
Paris Hilton’s virtual Fashion Week will be held in Paris’ World on Roblox. Hilton’s World is the most advanced celebrity world ever in the metaverse; with daily updates, schedules, and live events every week as well.
Boohoo cooperated with MilkMoney to save the billboard creator in Paris’ World. Actually, Boohoo will show 2 billboards in a famous place in Paris’ World throughout the Virtual Fashion Week.
Paris Hilton said:” Billboards are part of our daily lives, and it should not be distinct in the metaverse. When I talked to Sam and the MilkMoney group, it was obvious they had the similar view of what Paris’ World could provide and the way to reach consumers and fans. It’s great to release our initial billboard campaign with Boohoo, a brand I’ve ever loved.”
Paris Hilton’s virtual Fashion Week will be open to the public. It gives fans and potential customers the opportunity to enter a VIP fashion show featuring Hilton, elite designers, celebrities like Roblox designers. It will be Held on February 18 through a private server. Fans are able to watch the show again on February 19 through the Hilton’s YouTube channel.
Fashion brands such as Boohoo are rapidly realizing that the metavers is the next logical step in their development. Actually, this Boohoo-Paris Hilton partnership follows the announcement of the initial BoohooMan’s NFT series in December 2021.
