Today, Boss Beauties announced its recent digital partnership, this time with Barbie. The news comes as a women-led project gets ready for the release of Boss Beauty Role Models 1/1 NFT drop, planned for March 9-12.
To celebrate International Women’s Day, Barbie and Boss Beauties will release a unique digital asset. Though it has not revealed until now, the digital asset is made “to encourage women & girls at the forefront of tech and innovation”, Mattel-owned Barbie stated.
“I have been dreaming of this moment all my life,” the Boss Beauties team tweeted. “We at Boss Beauties are so excited to start Women’s History Month with our recent DREAM partner”.
The current year, NFT collectors can celebrate International Women’s Day by minting an NFT generated by Barbie and Boss Beauties. Therefore, the digital asset is part of Boss Beauties’s Role Models NFT series that concentrates on women empowerment.
The drop will occur from March 9 through OpenSea, and will be available until March 12. In addition, all earnings from the auction will go to the Barbie Dream Gap Project.
“We know that children are inspired by what they see around them. For this reason, it is essential for young girls to see themselves in role models who have bravely overcome obstacles and overcome the Dream Gap to become today’s brave women,” stated Lisa McKnight, Barbie’s Senior Vice President.
