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Brots presents the world’s first Music NFT Exhibition during Milan Music Week

Brots presents the world's first Music NFT Exhibition during Milan Music Week

The exhibition space, created by REALITY IS, gave users the opportunity to explore Music NFTs from pioneering Asian Fake Record Label artists.

The NFT mobile app for music As part of a new collaboration with REALITY IS__, a London-based design company, and Asian Fake, an independent record label from Milan, Brots staged the first-ever music NFT event.

The project, which can be viewed on YouTube, offered visitors with an immersive opportunity to interact with music NFTs. As part of Milano Music Week, the installation informed artists and record companies about the new dynamics that music NFTs are introducing to the music industry.

The music NFT event was titled “REFRACTED SOUND” and featured tracks from pioneering Asian Fake Record Label artists GINEVRA, Deriansky, and ALDA. Each song’s video was developed by a different visual artist, showcasing their individual skills and fields to demonstrate the variety of NFTs.

“REFRACTED SOUND has been an excellent opportunity for us to raise awareness of music NFTs and how they can be beneficial to the industry. This initiative also marked the start of our partnership with Asian Fake, a label that prides itself on innovation, and we are looking forward to welcoming all their artists to our platform.” Alessandro Marin, Co-Founder and CEO of Brots, explains.

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