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Canon to introduce Ethereum photo NFT marketplace Cadabra

Canon to introduce Ethereum photo NFT marketplace Cadabra

The camera and digital imaging behemoth is expanding its Web3 footprint with a specialized NFT photography platform.

Canon USA, the American division of the world’s largest camera and imaging company, revealed today that it will open a photography-focused Ethereum NFT marketplace later this year. This will be the company’s first step into the Web3 world after an NFT drop in 2022.

Cadabra, a curated marketplace for tokenized photographs, is scheduled to launch later in 2023, following a preview at the NFT NYC conference this week. According to a press release, the marketplace will offer photographs in a variety of categories, including wildlife, athletics, lifestyle, and landscapes.

Canon hasn’t said which photographers will be part of the platform yet, but Cadabra will have both the first drops of photo collections and a secondary market where the NFTs can be resold.

Cadabra will allow participating artists to offer physical prints of their images, which Canon will fulfill. Cadabra will support both credit/debit card and cryptocurrency payments when it launches in the United States.

Justin Aversano (“Twin Flames”) and Isaac “Drift” Wright (“Where My Vans Go?”) have created important photo NFT collections. Quantum Art and Sloika are photo NFT platforms.

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