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ClassDojo uses $125 million to bring kids to the metaverse


ClassDojo, a company which generates educational technology software, lately raised $125 million as part of an investment round that values it at more than $1 billion. Currently, the founders aim to use that money to reach a new height: create a metaverse educationl platform which parents can trust and bring millions of kids into the metaverse world.

The virtual learning platform, that does not have yet to be named, would not concentrate on education and entertainment such as numerous present platforms. Instead, it would be a place for children to sit together and develop soft skills such as creativity, cooperation, and teamwork. Generating places ClassDojo among popular children’s metaverses such as Minecraft and Roblox.

Liam Don, president of ClassDojo, said to Forbes that the company aims to “extend the creative tool set” which kids have, rather than turning the platform into a “fun” thing (where they would do math with robots). It has been done a thousand times

As the company’s platform may be firstly less populated than those heavyweight kids’ metaverses mentioned before, it’s off to a good start in one respect: a group of students draw from initially. ClassDojo schedules to create the virtual platform, accessible to at least half of the 51 million children in active ClassDojo classrooms by fall 2022.

Even if it doesn’t succeed at the level of the other metaverses, it may generate profit for the company, that has struggled to create revenue since its establishment in 2011.

The Metaverse, a shared social space create for virtual and AR, made a lot of noise in late 2021 and into 2022. It was caused by Mark Zuckerberg, who changed Facebook’s name to Meta to better reflect its Web3 ambitions. Below are 3 news stories from the kids’ metaverses in the current year, all coming from one of the leaders – Roblox.

A few months ago, apparel retailer Gap revealed a collaboration with Roblox to create a free virtual experience. Gap aimed to target younger demographics like teenagers, and to achieve this, it cooperated with youth technology platform Super Awesome to bring the experience to life.

Besides, two months ago, Gucci opened a permanent metaverse experience in Roblox called “Gucci Town”. Gucci Town, at its heart, acted as a store. When gamers wanted a much-needed break, they could head to Gucci Town to purchase digital accessories for their avatars.

Three months ago, Spotify made headlines when it opened a virtual island in Roblox. The island served as a place where Roblox users could hang out, make music, and also get early entry to exclusive artist merchandise.

ClassDojo’s new venture is definitely exciting, and it speaks to the appeal of the Metaverse to many technology companies, particularly as they try to reach a younger audience.

About Nicolle

She is an Indian Freelance writer. She loves thinking, learning, and writing about all things Web3.

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