Crocs, Inc. The manufacturer of Foam clogs made it clear that their next big move in 2022 is to enter the NFT
Following the trademark request submitted to the USPO the previous January, the brand is increasing and releasing its own downloadable digital media assets. This category covers digital assets, digital collectibles, digital tokens and NFTs.
This archive is based on “intent-to-use”, and obviously shows that Crocs issues and publishes NFTs for commercial purposes.
At the time of publication, Crocs has not issued an official statement or roadmap. Nevertheless, the program shows that the brand will be looking for digital wearables and NFT series’. The supply of downloadable virtual goods seemed to have been confirmed “in the nature of shoes, clothes, bags, accessories, and charms for decorating shoes, clothes, bags, and accessories.”
As is known, the digital wearables market, especially the footwear category, is growing. In December 2021, Nike bought the RTFKT digital shoemaker. As stated by Nike CEO John Donahoe, they predict the move to quicken the brand’s digital transformation. At the same time, Adidas’s first NFT drop to around $23 million brought a wave of shock to the NFT community.
Brands are cramming into the metaverse because it is an unknown revenue stream. Thus, naturally, early movers receive significant rewards and get a large advantage over competitors. In 2021, we notice the sale of avatars for thousands and sometimes millions of dollars. Hence, there is a lot of demand for customization. This is where brands as Nike, Adidas and Crocs come in. Just picture, currently their fans who purchase their physical goods can now cover their avatars with their authorized digital wearables.