Sunday’s NFL title game will focus more on Web3-driven fan engagement than ads for cryptocurrencies.
You probably already know that the crypto party that happened on Super Bowl Sunday last year will not happen again.
Given the problems that some of the biggest companies in the industry were having in 2022, you would have expected.
This time, though, people will get a taste of Web3.
Mark Evans, the executive vice president of ad sales at Fox Sports, told the AP this week that two crypto advertisers already had ads “scheduled and done” and that two more were close behind.
But, he said, those deals fell through after FTX filed for bankruptcy in November. One of the cryptocurrency companies chosen to run a Super Bowl ad in 2022 was the exchange.
Since then, company has changed a lot, especially for other advertisers of digital assets during last year’s big game.
Both Coinbase and Crypto.com have taken steps to lower their prices. Last month, eToro said that it would not be buying a slot this year. OKX, a cryptocurrency exchange that was going to make a commercial, ended up not doing it because of the bear market.
Changes in cryptocurrency Bitbuy bought an ad that will run about an hour before the game between the Kansas City Chiefs and the Philadelphia Eagles, but it will only be seen by people in Canada.
Silvia Lacayo, who is in charge of marketing for the Americas at the crypto exchange Bitstamp, says that several crypto companies are stopping their marketing efforts. Lacayo says that it’s more important for these kinds of businesses to offer training so that customers feel more comfortable using cryptocurrency.
“Crypto firms are focusing less on crypto advertising and more on investing in better user experiences, products, and customer service,” said Lacayo.
Last week, the NFL said that an Intuit-sponsored virtual concert with hip-hop musician Saweetie would start on Friday on the gaming site Roblox. It will be shown over and over again every hour until the Super Bowl.
And NFTs, an acronym that was once unknown but became popular in 2021, are ready to make a comeback in the middle of the crypto winter.
In October, Utah-based Web3 company Limit Break said it had paid $6.5 million for a Super Bowl ad.
Gabriel Leydon and Halbert Nakagawa started Limit Break, which is best known for DigiDaigaku, a digital collection series of characters that look like anime.
The company says that its ad, which will open during the first commercial break of the game, will have a QR code that will tell viewers how to sign up for a chance to win a DigiDaigaku Dragon NFT.
Leydon once said, “Having this ad is exciting for us because prior to the Super Bowl, there’s going to be millions of people who have never heard of an NFT,”
The ad is the result of a free mint whitelist offer that was made public last month. The company says that there is “very little” of the NFT collection.
Content Source: blockworks.co