Decentraland and UNXD are urging fashionistas to get their virtual series’ ready for display in metaverse.
The UNXD luxury marketplace, that is based on the Polygon network, and Decentraland, a virtual reality platform based on the ETH blockchain, set to launch a metaverse fashion week in March with catwalk shows, pop-up stores and after parties.
The fashion show is the initial Decentraland’s program, will run from March 24 to 27. This show allows users to view fashion in a virtual environment and buy clothes for their online avatars
In a tweet on Sunday, Decentraland asked designers, brands and fashionistas to prepare their virtual collections for presentation in metaverse.
Interest in metaverse, an environment created by the group of virtual worlds, augmented reality, and Internet services, has grown in the previous months. By introducing a collective virtual experience, it has presented new opportunities to creators, gamers and artists.
Crypto investment giant Grayscale stated in a report previously current year that the metaverse could be a market opportunity for more than $1 trillion in yearly profit. Grayscale is a subsidiary of Digital Currency Group, he is the owner of CoinDesk as well.
In another sign of grown interest, Facebook lately changed its company name to Meta, announcing that its metaverse supports NFTs tokens.
In September, UNXD partnered with Italian fashion brand Dolce & Gabbana to release its NFT series, Collezione Genesi, that sold for nearly $5.65 million.
As reported by BBC, with this show, Decentraland follows a path previously opened by the South Korean social media program Zepeto.
