The virtual property bought by Metaverse Group, and will be used to host fashion shows and business in the 3D world of Decentraland.
A plot of virtual real estate in crypto-power Metavars Decentraland, has sold for $2.43 million in cryptocurrency, more than double the last record of $913,000.
The land sold to NFT Metaverse Group, a virtual real estate company based on Decentraland’s cryptocurrency, for 618,000 MANA, as stated by Metaverse Group parent company Tokens.com.
According to the statement, the virtual land will be developed to “facilitate fashion shows and business in the growing digital fashion industry” by planning a collaboration between the Metavars Group and “different existing fashion brands” to create their Metavars e-commerce offerings.
“Fashion is the next big area for growth in the Metavars,” Sam Hamilton, content director at the Decentraland Foundation, said in a press release with the announcement. “So it is very exciting, that Metaverse Group has made such a firm commitment by buying this land in the heart of Decentraland’s fashion precinct.