Laliga, the top league in Spanish soccer, is working with two metaverse-related companies (Stadioplus and Vegas City Limited) to bring new experiences to the Ethereum blockchain-based virtual world of Decentraland. Laliga hopes that this will bring in new fans from all over the world and show them exciting new things to do in the virtual world.
Spain’s La Liga makes first contact with the metaverse
Because the Covid-19 virus has spread all over the world, many sports federations and leagues are now focusing on digital strategies to find new ways to make money. The Laliga, which is Spain’s top soccer league and one of the most prestigious leagues in Europe, has announced that it wants to go online.
The company has made a strategic partnership that will let it promote its services and products in Decentraland, which is one of the first metaverse platforms built on Ethereum. Vegas City Limited, a company that makes content for the metaverse and virtual worlds, and Stadioplus, an organization that wants to connect the world of sports to Web3 and the metaverse, will help the company.
Laliga is making this change to appeal to younger people who are more connected to these worlds because they use virtual experiences. Vegas City is a part of Decentraland with a lot of sports, gaming, and entertainment-themed parcels, which is where these new things will be found.
Stephen Ibbotson, who is in charge of franchises and licensing for Laliga, said this about the new partnership:
” For LaLiga it is essential to continue innovating in the ways of offering the best of the competition to our fans, both on and off the pitch. This license agreement will allow us to reach a new and relevant audience, such as Decentraland.”
CEO of the Decentraland Foundation Agus Ferreira talked about how important it is to bring sports into the metaverse:
We believe that esports is an amazing opportunity to show the possibilities of web3 and decentralization. That is why we are delighted to work with Stadioplus on the inclusion of Laliga in Decentraland, to bring the competition, which has hundreds of millions of fans around the world, to the metaverse.
Both the Spanish soccer team and the Internet of Things are big news.
A few other Spanish groups have also shown off their metaverse projects. In March, FC Barcelona set up Barca Studios, a department focused on entertainment, to bring together the club’s work on developing the metaverse. In August, Socios.com, a company that makes fan tokens, gave $100 million to Barca Studios. Before the launch of its fan token, the company had worked with the club.
The Laliga club FC Real Madrid has also filed a lot of trademark applications to protect its intellectual property in the metaverse.