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Delta Air Lines and Starbucks are starting a loyalty Collaboration

Delta_Air_Lines_and_Starbucks_are_starting_a_loyalty_Collaboration

Members of both Delta SkyMiles and Starbucks Rewards can link their accounts to receive one mile for every dollar spent at Starbucks and double Stars on days they travel on Delta.

ATLANTA AND SEATTLE, October 12, 2022–(BUSINESS WIRE)— Today, Delta Air Lines (NYSE: DAL) and Starbucks Coffee Company (NASDAQ: SBUX) announced a strategic partnership that will give members of Delta SkyMiles and Starbucks Rewards, two of America’s most popular loyalty programmes, even more ways to earn rewards at Delta and Starbucks.

Beginning on October 12, customers in the United States who are members of both the Starbucks Rewards and Delta SkyMiles loyalty programmes can easily link their accounts by going to either deltastarbucks.com or starbucksdelta.com. Once the accounts are linked, users may start earning miles for every dollar they spend at Starbucks, and on days when they have a scheduled flight with Delta, they can start earning double Stars for every dollar they spend at participating Starbucks locations2. Both new and enrolled members of the loyalty programmes of the companies are eligible for this new reward. Customers can sign up for Delta SkyMiles at delta.com/join-skymiles and Starbucks Rewards at starbucks.com/rewards.

“We’re continuing to evolve Delta’s SkyMiles program to give our customers valuable, premium experiences not just on the days they travel but in their everyday lives as well,” said Prashant Sharma, vice president of loyalty at Delta. “Through this new partnership with Starbucks, we can deliver more moments and interactions that matter, both in the air and on the ground.”

“Starbucks Rewards and Delta SkyMiles are centered on creating moments of meaningful connection, and by bringing together two of the country’s most celebrated loyalty programs we are able to reward our members with more of what they love,” said Ryan Butz, vice president, loyalty strategy and marketing at Starbucks. “We are excited to partner with Delta to offer our members even more valuable benefits, as well as invite more customers to join Starbucks Rewards.”

Rich Bonuses and Additional Benefits

Millions of Starbucks Rewards members and Delta SkyMiles members find it easy to get free coffee and miles. Customers who link their accounts between October 12 and December 31, 2022, will get 500 miles3 and 150 Stars after making or having made a qualifying purchase. They will also get one mile for every $1 spent on qualifying purchases at Starbucks, and they will get double Stars at participating Starbucks stores on days when there is a scheduled Delta flight.

Delta SkyMiles is also letting its most loyal and coffee-loving members know that Starbucks Stars will be added as an amazing new Choosing Benefit. Diamond and Platinum SkyMiles Members will be able to choose 4,000 Stars as one of their annual Choice Benefits in 2024. This is in addition to the new set of Choice Benefits that were announced last week.

To celebrate the start of the collaboration, Delta customers on flights leaving Seattle on Oct. 12 will get a “Star Card” good for 150 Stars that they can use at their next Starbucks visit to buy a handcrafted beverage.

Two Loyalty Programs with a History

Reward Together is a program that enables Starbucks Rewards members to connect their accounts with some of the world’s top brands’ loyalty programs, introducing additional advantages and ways to earn Stars that were not previously possible. Reward Together was introduced by Starbucks earlier this year. By providing worthwhile incentives and making it simpler for users to sign up, the firm hopes to raise awareness of Starbucks Rewards, boost its growth, and attract new members through these loyalty relationships. In 2021 and 2022, respectively, Starbucks Canada formed collaborations with a travel partner and a banking institution to link accounts. In this arrangement, Delta is Starbucks’ first U.S. partner.

Delta Air Lines and Starbucks are starting a loyalty Collaboration

The Starbucks Rewards program, which started in 2009 and is the best in its field, keeps getting more and more popular. It gives members free rewards, personalized offers, games, special deals, and the ability to order ahead and pay on the Starbucks app. The company added mobile order and pay to Starbucks stores in major airports across the U.S. earlier this year.

In the United States, the number of members has more than doubled in the last five years. As of July 2022, there were more than 27 million U.S. members who were active for 90 days or more. During the same time period, Starbucks Rewards transactions made up more than half of all cash transactions at company-run stores in the U.S.

Delta’s SkyMiles program continues to be the best in the industry by adding features that are firsts for the industry, such as the ability to earn toward Status on Award Travel, the ability for any Member to earn unlimited miles on tickets, and the ability to upgrade to a better seat on both domestic and international flights. With partnerships with companies like Instacart, which is the biggest online grocery store in the U.S., Turo, which is the biggest peer-to-peer car sharing marketplace in the world, and Lyft, which is one of the biggest transportation networks in the U.S., Delta is making it easy to earn miles toward travel with even more purchases.

According to a recent report from U.S. News & World Report, Delta’s SkyMiles program topped all international airlines in the publication’s annual ranking of airline loyalty programs for the sixth consecutive year. The ease of obtaining a free round-trip flight, additional perks, network coverage, flight volume, and airline quality ratings are the five factors that U.S. News considers when ranking airlines.

Users can still advantage from popular features of Delta SkyMiles, including never-expiring points, no blackout dates for Award tickets on any Delta Air Lines flight, and industry-leading Medallion benefits like free Delta One upgrades on domestic flights.

Delta Air Lines

No one connects the world better. Delta Air Lines (NYSE: DAL) has more than 4,000 flights that leave every day, connecting people to more than 275 destinations on six continents. The company is dedicated to providing the best customer service, safety, and innovation in the industry. As the largest airline in the world, Delta’s goal is to connect people and communities to each other and their potential in order to open up new opportunities, promote understanding, and broaden horizons. Delta is America’s most-awarded airline, thanks to the hard work, passion, and professionalism of its employees. Fortune and the Wall Street Journal are just two of the many publications that have given Delta awards.

Starbucks

Since 1971, Starbucks Coffee Company has worked to find and roast high-quality arabica coffee in an ethical way. Today, the company is the best roaster and seller of specialty coffee in the world. It has almost 35,000 stores all over the world. We bring the unique Starbucks Experience to life for every customer in every cup through our unwavering commitment to excellence and our guiding principles.

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