Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Digital agency YML created FIREWATCH NFT to restore California’s forests


It is the first project of its kind to work with One Tree to make an NFT solution that is sustainable. REDWOOD CITY, Calif., August 31, 2022 (PRNewswire) — FIREWATCH is the first project of its kind to use NFT to fight wildfires and promote deforestation in California. It was started by YML, an award-winning digital agency in Silicon Valley. YML has made some of the most innovative digital products for top Fortune 500 companies and startups with rapid growth.

Customers can “break new ground” by buying a carbon-neutral pop art NFT cross-section footprint of the California landscape from FIREWATCH. This will start the next wave of sustainable Web 3.0. All donations to One Tree Planted, a nonprofit that works to stop global deforestation, will be used to stop forest fires and protect forests.

The goal of the FIREWATCH project is to change the way people talk about NFTs and the environment by showing that the technology can be used in a way that is good for the environment. It does this with the help of Solana, an eco-friendly blockchain. On average, NFT transactions use 340 kilowatt hours of energy, which is more than a third of what the average American home uses in a month. A Solana transaction, on the other hand, uses 17 times less energy than a fully charged phone and three Google searches.

Ashish Toshniwal, the founder and CEO of YML, said, “We are thrilled to launch the FIREWATCH project and leverage our expertise in sustainable web development to promote resistance to deforestation and wildfires,” Since NFTs are still fairly new, we are eager to show how this new technology can be used to bring about change.

The project is being done because addressing global climate change is becoming more and more important. During the years 2020 and 2021, there were more wildfires in California than ever before. More than 4 million acres were burned. Given the way the environment is now, climate scientists also say that the number of wildfires will go up by 50% by 2050. Through FIREWATCH, YML hopes to raise more than $1 million for projects in California that help prevent and clean up after fires.

“We all have a role to play in protecting the environment and combating climate change, and we admire YML’s dedication to being an innovative force for good.” Matt Hill, who started and runs One Tree Planted and is in charge of its environmental work, says this. “With YML’s support, we are restoring areas of California that have been ravaged by wildfires, as well as protecting California’s forests from future fires with innovative forest fire prevention projects. are.”

Amira Valiani, the Policy Lead at the Solana Foundation, said, “It is exciting to see that FIREWATCH is using NFTs on Solana to mobilize the community and take action around climate change.” “NFTs are becoming an increasingly popular way for communities to come together for shared causes. Solana’s advantages as an eco-friendly, low-cost chain make it an excellent home for projects like this.” The FIREWATCH project is now live, and you can buy NFT units at prices of $100, $500, $3,000, and $100,000, based on four tiers.

About YML

YML (Y Media Labs) is a design and technology firm that creates award-winning digital products and experiences that bring Silicon Valley to the rest of the world. YML has helped companies like PayPal, Google, Universal Music Group, The Home Depot, Yeti, and Polestar launch mobile apps, websites, and other digital experiences. Steve Jobs has praised its work, and The Wall Street Journal, Forbes, Ed Age, ABC, and CNBC have all said that YML is one of the most innovative companies in Silicon Valley and talked about it in TED Talks. even more. Since it opened in 2009, YML has become home to more than 500 creative designers, strategists, and engineers from all over the world. Visit to find out more.

Latest NFT News, Trendings and Tutorials, right in your inbox, every Monday

IMPORTANT DISCLAIMER: All content provided here in our website, hyperlinked sites, social media accounts and other platforms are for your general information only, procured from third party sources. We make no warranties of any kind in relation to our content. No part of the content that we provide constitutes financial advice, legal advice or any other form of advice meant for your specific reliance for any purpose. Any use or reliance on our content is solely at your own risk and discretion. You should conduct your own research, review, analyse and verify our content before relying on them.

Recommended Posts

Leave a Reply

Your email address will not be published. Required fields are marked *