Assume being at Disney World and being being able to interact with your favorite Walt Disney (NYSE: DIS) characters through augmented reality, purchasing limited non-fungible tokens (NFTs) from your favorite movies, or actually being in the movie and having a first-person experience. This is the way that Disney is going.
Disney has been known for a long time as one of best entertainment companies. It has built a business model around without only movies, but also amusement parks, resorts, and cruise lines. Now, the company is taking another step in its growth to keep millions of people entertained.
A latest job listing suggests that Disney is hoping that the metaverse, non-fungible tokens (NFTs), and blockchain technology will help the company develop. Web 3.0 is the name for all of these terms together.