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eBay wants NFTs to link sports fans with sport stars

eBay wants NFTs to link sports fans with sport stars

Notable Live, an interactive virtual events platform, has partnered with e-commerce titan eBay to use NFTs to offer fans exclusive access to their favorite athletes, teams, and leagues.

Combining eBay’s collectible marketplace with the immersive experience created by Notable Live will allow sports fans to interact with their favorite athletes.

eBay selling digital collectibles

According to a statement from the company, eBay Ventures led the Series A funding round for Notable Live. As part of a multi-year agreement, the two parties are negotiating the distribution of limited edition NFT and player merchandise through eBay’s marketplace.

By forming a partnership with Notable Live, the e-commerce platform has advanced into the digital collectibles market.

“Our partnerships [focus] on delivering transformational solutions that provide fans true access. These solutions are built upon authentic offerings that attach memories to memorabilia and experiences directly from the source themselves,” Mike Antonucci, co-founder and CEO of Notable Live, explained.

The technology startup was conceived by Antonucci and Emmitt Smith, both Pro Football Hall of Fame inductees. In 2018, Notable Live debuted as a mobile app that provided fans with exclusive opportunities to interact with their favorite athletes.

“Fans and collectors turn to eBay to celebrate their favorite players and teams, knowing they can find authentic, one-of-a-kind memorabilia that connects them with the history and future of sports,” said Dawn Block, eBay’s vice president of collectibles.

We are thrilled to announce that thanks to our partnership with Notable Live, we will be able to offer our community of sports fans, collectors, and investors an entirely new and exciting way to interact with the living legends who inspire them.

The blockchain on which Notable Live’s NFTs will be issued has not yet been disclosed. Both entities have been contacted for comment by Blockwork.

In spite of this, eBay has been steadily expanding its presence in the NFT market. In June of last year, the company acquired KnownOrigin, a United Kingdom-based NFT marketplace, and launched a new NFT collection under the name Genesis despite a decline in demand.

Similar to crypto-native marketplaces such as OpenSea, eBay’s NFT sales are not recorded on-chain. After payment in fiat currency has been received, the buyer receives the digital asset via a redemption link (via PayPal or credit card).

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About MahKa

MahKa loves exploring the decentralized world. She writes about NFTs, the metaverse, Web3 and similar topics.

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