P2Earn, a Canadian blockchain gaming company, has appointed Jeff Burton, co-founder of gaming behemoth Electronic Arts (EA), to its board of advisors.
P2Earn, a publicly listed Web3 gaming guild, will give members with a website, gaming hardware, and in-game NFTs in exchange for a part of their revenue. The platform will be active on the Ethereum scaling network Polygon by the end of the second quarter of 2023, according to a recent tweet.
P2Earn’s pay-to-win gaming guild
“Play-to-earn gaming is about to enter the mainstream, and I couldn’t be more excited to join the P2Earn advisory board,” Burton said in a statement. Giving players a piece of the action has always struck me as the way of the future in the gaming business.
Burton, like many others, sees potential in “guild” structures modeled after more established “orgs” in the gaming and esports sectors. He believes that pay-to-win video games might promote “social mobility” and create a whole new economic sector.
Burton’s professional participation with crypto dates back to at least that year. BitDegree, a cryptocurrency training organization, mentions him as an adviser on their website, and his LinkedIn page supports this.
Engines of Fury, a Lithuanian crypto game that advertises itself as a “MOBA RPG” in which players explore dungeons and combat monsters, has named him as its Chairman of the Board of Advisors.
P2Earn to expand its gaming industry
P2Earn CEO Alex Lineton stated in a statement that the company is looking to extend its board of directors to include additional gaming industry experience.
“We are excited that Jeff has joined the company as we prepare for our full public launch of the P2Earn gaming guild,” Lineton stated. “Jeff’s experience and network are not only legendary in the industry, but they are also proving invaluable to us as we begin to enter the next phase of growth.”
In 2021, Axie Infinity, a game in which players combat monsters for crypto token rewards, helped popularize the play-to-earn gaming genre. At its peak, Axie sold billions of dollars in NFTs in a few of months.
When the game’s economy crashed in early 2022 and the crypto market generally declined, the play-to-earn model lost traction as players complained about the game’s lack of depth and the emphasis on financial reward rather than fun gameplay. P2Earn, at least, believes it has a second chance at success.
Content Source: decrypt.co