Joanna Popper arrives from HP, where she supervised vast fact industries and helped with studios like DreamWorks, NBCUniversal, Sony, Disney and Paramount.
CAA has employed Joanna Popper, a manager who supervised expanded and actual reality initiatives at HP, to come to be the agency’s first chief metaverse officer.
At CAA, Popper will be credible for supervising a committee of managers concentrated on the agency’s metaverse strategy, both internally and for customers. She will work nearly with Alexandra Shannon, CAA’s chief of strategic growth, and Adam Friedman, administrative counselling dealers across offices who work with NFTs.
“CAA has constantly been at the fore of charting recent and arising business chances for our customers. At this key time in our business, the metaverse will be impactful to changes in content achievement, measurement, and population meeting that run crucial chance for our customers,” CAA president Jim Burtson announced on Thursday. “We are excited to greet Joanna to CAA, as her knowledge, awareness, relationships, and business building abilities will be significant to running crucial effect across the industry.”
Popper enlists CAA from HP, where she supervised the start of VR headsets under the HP Reverb brand and collaborated with studios like DreamWorks, NBCUniversal, Sony, Disney and Paramount. The manager, who began her business in interest banking, also experienced eight years at NBCU, where she performed as VP of marketing.
“I am so delighted to work nearly with CAA’s administration and our creative customers to establish and create for the future,” Popper announced.
“I couldn’t be in a decent area than CAA to assist supervise the future of leisure, enabling create on CAA’s accumulating administration in a region as significant and impactful as the metaverse.”