Global beauty brand Estée Lauder joins the NFT world in the current month through Decentraland. The well-known company will release its first NFT as part of the metaverse Fashion Week.
Actually, 10,000 lucky participants will get an exclusive wearable NFT.
Estée Lauder is the recent name accepted to appear in the Decentraland’s Fashion Week. The event will run from March 24 to 27. Surly, the beauty giant is preparing a major entry on the NFT scene, as the IRL does.
Therefore, Estée Lauder will present 10000 NFTs to participants of the Decentraland event. The digital assets announce one of the top beauty products of this brand, the Advanced Night Repair serum.
To receive wearable NFTs, users must send their digital avatars inside the product’s brown pharmacist bottle. Hence, users will perk from a new, and brighter look.
This creative NFT is undoubtedly a historic improvement for the beauty industry. As recorded by Estee Lauder Group President Stephane de La Faverie, the Decentraland drop “a central point for Estee Lauder in how to reach and attract new and existing customers in the metaverse.
This year, many famous real-life brands chose the virtual world to present their own collectibles.