The Sandbox will launch a three-part LAND sale in collaboration with numerous major companies.
The Sandbox, an Ethereum-based metaverse game, will launch its three-part LAND auction on Thursday in partnership with prominent brands such as Tony Hawk, Snoop Dogg, and Playboy, among others, according to the platform.
The Sandbox is a crypto-powered game comparable to Roblox or Minecraft that utilizes blockchain technology to grant users ownership of in-game assets via NFTs and the ability to trade virtual land on marketplaces such as OpenSea.
The upcoming sale will auction off 1,967 LANDs, including 50 estates, 695 regular LANDs, 134 premium LANDs, and 19 one-of-a-kind LANDs, with standard and premium LAND sales determined by blind ballot. Multiple LANDs that have been joined together to form a larger parcel in the game.
LAND is an NFT-modified piece of virtual real estate that serves as the game’s construction components. Similar to traditional real estate, users can purchase plots of land and use the space to stage activities or exchange them on marketplaces. The game has a total quantity of 166,464 LANDs, each of which is now worth 1.119 Ether.
The sale starts on November 24 with an initial wave titled California Dreamin’, which includes “California-themed brands such as Playboy and The Marathon,” and continues with two more thematic releases until early 2023.
This is the first time that The Sandbox has worked with more than one brand during a single LAND sale.
“By including multiple brands that share a similar theme, like the California brands of California Dreamin’ […] users now have the chance to be neighbors of multiple partners that share a similar theme, like choosing the district you want to live in for a city,” co-founder and COO of The Sandbox Sebastien Borget told.
Due to the blind ballot, users will be granted the opportunity to “acquire a prestigious virtual LAND and become Paris Hilton’s or Snoop Dogg’s neighbor, or even build their own club close to Cipriani,” he said.
Users must have at least 1,011 SAND in their blockchain wallet, which was worth $526.43 at the time of press. Each user will only be able to buy one item.
Borget said that he thinks their decision to make strict entry requirements for the sale, such as requiring users to have a certain amount of SAND in their wallet and following KYC security procedures, will make the distribution of assets more fair.
“The biggest challenge we’re facing with our LAND sale is ensuring we serve our community by continuing to push toward decentralization and true ownership of its metaverse,” he added.
In the second round of LAND sales, called “The Galleria,” there will be a virtual neighborhood based on the fashion, media, and hospitality industries. The date for this sale is December 1, and the third sale is set for the beginning of 2023.
How do I buy LAND during the New Sale on Sandbox?
LAND is the name for the virtual land that makes up the Sandbox game/metaverse. Users can buy, sell, and trade these NFTs on digital marketplaces like Opensea. There will be 1,967 LAND parcels up for auction at the next LAND auction. There are 50 estates, 695 standard LANDs, 134 premium LANDs, and 19 unique LANDs. In the game, an “estate” is a large property made up of many LAND pieces that are joined together. Only users on the whitelist will be able to buy 1 LAND per day. Whitelist raffles come in two types: standard LAND and premium LAND. You can join either list or both, but you can’t win a spot on both the Premium and Regular whitelists.
Also, a blind ballot is used to decide who gets to sell regular and premium LAND. Also, the blind ballot makes sure that people can get plots of land next to celebrities like Snoop Dogg, Paris Hilton, etc., through a random selection process. Players must have at least 1,011 SAND ($530) in their meta-wallets to take part in the auction. Each person/wallet will only be in charge of one piece of land per user.
There are three waves of land sales on the platform. They are called “California Dreamin,” “The Galleria,” and “Voxel Madness.” In the first wave of “California Dreamin,” companies like Playboy and “The Marathon Clothing” by famous rapper Nipsey Hussle were based in California. On their website, you can find out about the first part of the LAND sale.
Sebastien Borget, co-founder and chief operating officer of The Sandbox, said, “By including multiple brands with a similar theme, like the California brands of California Dreamin’, [users] can now be neighbors of multiple partners with a similar theme, like choosing a neighborhood in a city.” Also, after the first wave of land sales, the second wave starts on December 1. Cipriani, TIME, and other partners are part of the second wave of LAND sales. The Galleria will also offer virtual neighborhood experiences based on fashion, hospitality, and media.
