Evian, one of the largest producers of bottled water in the world, entered the NFT world. The announcement affirms that they have extended their innovative collaboration with the multidisciplinary artist and crystal lover Sarah Shakeel. Majorly, 100 percent of NFT revenue goes to the ‘Somerset House Young Talent Fund’. This fund aids to find and back the upcoming generation of artists.
Both have lately cooperated on a remarkable appealing ‘Evian sparkling’ art experience in London earlier the current year. This new series of 20 brilliant NFTs will currently celebrate Evian’s iconic history. Imagines the mountains and running water from glacial cliffs deep in the French Alps. However, this unique Evian x Sara NFT series is presently accessible online at nft.evian.com for €495.
The NFTs will live on the Tezos blockchain, created by web3 company Renaissance. Evian selected this blockchain, calling it environmentally friendly and in line with company ethos and endurance commitments.
This is the initial investment in NFT world by this French company. They are a big family name and one of the biggest mineral bottled water companies in the world. In deed, they produce more than 2 billion bottles of water a year. Jean-Charles de Laizer initially found out that water has health benefits in 1789.
Evian water, that consists of calcium, and other minerals, comes from several places in France, at the south shore of Lake Geneva. Here it collects natural minerals and gives the water a special taste. Moreover, the minerals soak into the water for more than 15 years, moving via the rocks.
Currently, the company aims to reward their faithful fans. In addition, it allows them to have a part of history in the form of Evian NFTs. These separate NFT artwork are reminiscent of traveling from source to bottle. You are able now to be a part of that journey digitally.
“As a lifelong Evian fan, it’s like a dream that is part of their journey to create their initial NFT,” stated artist Sarah Shakeel. “Following the brilliant and incredible installation we cooperated previously in the current year, it is a pleasure to bring the spirit of Evian’s mountain heritage into this digital world with my brilliant mountain artwork, while supporting the innovation and genius of aspiring digital artists.
The whole earning from the Evian NFT series will champion the upcoming generation of skill. The Somerset House Young Talent Fund will benefit from these NFTs. Mainly, Evian and Sarah Shakeel wish to invest in digital arts education and places for aspiring artists to work in London.
Eventually, Lucille Moreau, director of culture and experience at Evian, stated: “The alpine origins of our symbolic pure natural mineral water are essential to our heritage. Sarah’s digital re-imagining of our Evian Mountains wonderfully illustrates the nature of this.