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Expanding Partnership With NFT Fantasy Sports Startup Sorare


Liverpool football club is expanding its partnership with French blockchain-based sports startup Sorare, according to a statement released by the company on Thursday.
Sorare, whose online fantasy sports game involves the sale of licensed digital sports cards that players can use to construct teams that compete against one another, announced a multi-year exclusive partnership with Liverpool to create content and experiences for fans.

Non-fungible tokens (NFTs), a type of crypto asset that records the ownership status of digital goods on the blockchain, are used to purchase and trade game cards.

In a 2021 deal, Liverpool cards were introduced to the platform, and in the new deal, prizes for online game winners will include stadium tours, match day experiences, merchandise, and video content, according to Sorare.

As the digital assets market exploded into a multibillion-dollar industry last year, sports-related collectibles proved to be a popular form of non-fungible tokens, although the frenzy has subsided in recent months.

According to market tracker CryptoSlam, the average sale price of a Sorare NFT in August was $86.14, down from a high of around $280 in March of last year.

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