Manchester City has begun building of the world’s first football stadium inside the metaverse with the assistance of Sony’s virtual reality experts.
In a virtual reality world, the club’s stadium will serve as the city’s primary hub, courtesy to image analysis and bone tracking technology created by Hawk-Eye, a subsidiary of the technology and entertainment corporation.
Officials at Manchester City see a day when the virtual Eithad Stadium will be packed to capacity, enabling fans who will never visit Manchester to watch live games from the comfort of their own homes, no matter where they are in the world.
It is said that Sony’s experts have already visited the Etihad Stadium to digitally map it in order to make the stadium look like it does in the virtual world. This is because Manchester City is signing a three-year deal with Sony that will help them make new digital fan experiences.
“The whole point we could imagine of having a metaverse is you can recreate a game, you could watch the game live, you’re part of the action in a different way through different angles and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual,” said Nuria Tarre,She is the chief marketing and fan engagement officer for Man City’s parent company.
It is undoubtedly exciting from the point of view of fans around the world to see Manchester City once again be ahead of the game, going into the metaverse region to make the club’s fans’ lives better.