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Gary Vaynerchuk rebrands VaynerNFT as VAYNER3 to lead customer behavior

Gary Vaynerchuk rebrands VaynerNFT as VAYNER3 to lead customer behavior

The company is expanding its consulting services to cover the whole Web3 ecosystem, from NFTs and Metaverse to blockchain integration techniques and more.

Vayner3, which used to be called vaynerNFT, came out in July of 2021. The journey began with non-fungible digital collectibles, art, and tokens. However, the services we offer our customers go far beyond NFTs, and we want to make sure that our company’s identity reflects this. During the course of this year, our team made it possible for some of the most well-known companies in the world to join Web3. This included cryptocurrency apps, NFT program development, and digital experiences. We have helped them start important and real projects, which has brought a lot of new people into the space and this new age of the internet.

Today, Gary Vaynerchuk announced that VaynerNFT has changed its name to Vayner3. Vayner3 is a strategic consulting firm that wants to help top companies and owners of intellectual property grow in Web3, which is the next generation of how people act as consumers. Vayner3 is ready to give its service partners a wider range of options for Web3 solutions. It now works with more than two dozen Fortune 500 companies, such as PepsiCo, Anheuser-Busch InBev, Coinbase, and Diageo.

Even though interest in the NFT world keeps growing by leaps and bounds, the last year has also seen the start of a bigger movement. Companies are getting ready for the Web3 era by creating virtual events and experiences through metaverses, using cryptocurrencies, and joining DAOs. Vayner3 says again that Web3 technology is important and can’t be ignored. Blockchain technology will have an effect on every field, business, and owner of intellectual property. NFT technology will still be a key part of Web3, but the industry is huge. The goal of Vayner3 is to make sure they can carry out even the most ambitious Web3 ideas.

The president of Vayner3, Avery Akkineni, said that the company changed its name because of the growing opportunities for businesses and customers in the Web3 space. Akkineni said, “NFTs may have been the word of the year in 2021, but I think there are a lot of ways for businesses to get involved in Web3 projects that focus on getting real business results.” From loyalty integration programs, to engaging consumer and digital experiences, to a large infrastructure for charities, and even the use of cryptocurrencies, there are a lot of things that are changing.

In the past year, V3 has led some of the most successful brand NFT launches and partnerships, including those with Budweiser, Pepsi, Johnnie Walker, BEHR Paint, Robert Mondavi, the US Open, and Coinbase, to name a few. The company’s main strategy has been to educate companies and consumers about Web3. This has been done at big events like Art Basel, SXSW, and VeeCon, as well as through digital experiences like instructional films and whitepapers made with Reddit and NAS Academy. Vayner3 has worked with artists, technical builders, and Web3 pioneers to build platforms for the next generation of users. President Avery Akkineni gives advice to companies like Salesforce Web3 Studios, OneOf, and others.

Web3 is changing the way people connect, participate, and express themselves by allowing digital identification and ownership. This gives companies, customers, and IP owners a huge opportunity. Web3 is still one of the most important technological changes in our time.

Gary Vaynerchuk, CEO of Vayner3, said, “I have always thought that technology is a great tool to help us understand consumer behavior and drive social interactions through culture. This is how all of VaynerX’s ventures work, and we are very focused on helping businesses understand the constantly changing landscape.” ” Web3 is the next generation of how people act as customers. The team at Vayner3 is here to help the biggest companies and intellectual property owners in the world with this.


The goal of Avery Akkineni, who is the president of Vayner3, is to guide the world’s biggest companies and owners of intellectual property through the changes in Web3 consumer behavior.

Gary Vaynerchuk and Akkineni started the VaynerX consulting firm Vayner3 (which used to be called VaynerNFT) in July 2021. In less than a year, Akkineni oversaw the successful growth of the consulting firm to include more than fifty Web3 professionals from around the world. Vayner3 has worked with dozens of Fortune 500 companies in different industries to help them with strategic Web3 projects like cryptocurrency apps, NFT program creation, and immersive digital experiences.

Akkineni is a pioneering Web3 project and community leader, mentor, and investor. He is also an active advisor for several tech platforms, serving on the Board of Advisors for OneOf and Tracer, the Web3 Advisory Board for Salesforce, Meta Creative X, and Facebook’s Metaverse Council, and as a founding member of BFF.

Akkineni has been a keynote speaker at international events like Cannes Lions, SXSW, Consensus, Permissionless, VeeCon, IAB, and C2. She is also often featured in business (WSJ, CNBC, Forbes), advertising (AdAge, The Drum, Campaign), and cryptocurrency (Decrypt, CoinDesk, CoinTelegraph) publications, where she talks about how the industry is growing from the inside.

Before Vayner3, Avery was in charge of expanding VaynerMedia into the Asia-Pacific region. In just two years, he hired 150 people and opened offices in Singapore, Bangkok, Tokyo, and Sydney. He also won the 2021 Independent Agency of the Year (Gold) award. Avery has also been named to the “Woman to Watch” list by Campaign, the “NFT100” list by NFTNow, and the “30 Under 30” list by The Drum. Before joining VaynerX, Avery worked at Google in Silicon Valley. She now lives in Miami, Florida.


Modern marketing and communications firm VaynerX ( works all over the world. VaynerMedia’s subsidiaries are Tingley Lane Trading, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, VaynerCommerce, Vayner3, VaynerSpeakers, and VaynerCommerce.


Vayner3, which used to be called VaynerNFT, is a VaynerX-affiliated consulting firm that helps the world’s biggest companies and owners of intellectual property prepare for the next wave of consumer behavior and find their way through the ever-changing world of Web3.

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