Owners of particular NFTs from a Gary Vaynerchuk assisted project are purchasing a limited payment from a well-known booze brand.
What Happened: VaynerNFT declared openly a cooperation with Johnnie Walker, a brand owned by Diageo. The limited payment will be available to proprietors of the “Gift Goat” NFT within the VeeFriends collection from Gary Vee.
Johnnie Walker, the greatest prominent Scotch Whisky brand in the world, steps into Web3 through an elevated cooperation with Gary Vaynerchuk’s NFT project, VeeFriends.
Owners will also buy a special experience at VeeCon, the world’s major NFT-ticketed conference set to occurred live in Minnesota May 19 through May 22. There are 555 Gift Goat NFTs,which untie 18 unique luxury gifting experiences over a three-year period. The floor price on the Gift Goat NFT is 32.3 Ethereum .
Anybody that knows me knows that I grew up in the liquor industry. So if somebody told 22-year-old Gary that his NFT/IP program would be co-operating with the iconic Johnnie Walker Blue Bottle, he would’ve fallen off his chair,” Vaynerchuk said. Vaynerchuk called it a tremendous day in his voyage with VeeFriends.
This marks the main move by the Johnnie Walker brand into the Web3 space. “Web3 gives Diageo a chance to meet new communities and consumers where they are in civilization,” Diageo Senior Vice President Sophie Kelly said. “It also provides an exhilarating new area to accept spirits fanciers with access to the most unique and collectible spirits in our portfolio.” VaynerNFT has assisted bring various main companies into the world of NFTs and Web3 with previous cooperations with Anheuser-Busch InBev (NYSE: BUD).