French luxury fashion house Givenchy has cooperated with New York City graphic designer Chito to announce an NFT charity collection. The Unique NFTs are part of the 2022 Spring Fashion House clothing and accessories collection which was released on November 19th. Givenchy will release the NFTs on OpenSea on November 23. In addition, it will give all income from the sales to The Ocean Cleanup, a non-profit organization which cares about clearing plastic pollution from the planet’s water bodies.
The exclusive Chito x Givenchy NFT set have 15 NFTs. The digital assets have the same graphic designs which Chito designed for Givenchy’s Spring 2022 series. In addition, the fashion house discussed with the Aura Blockchain consortium to develop the smart contracts for the NFTs.
Also, among the growing environmental concerns of NFTs, Givenchy is releasing the series on the Polygon network. An ETH Layer 2 solution, Polygon, has less energy- intensive than blockchains as ETH.