Paul Edward Blair, better known by his stage name DJ White Shadow (abbreviated as DJWS), is an American music producer, musician, songwriter, and DJ. Lady Gaga’s albums Born This Way and Artpop were produced by him. His base of operations is in Chicago, Illinois. He has released his social token, $DJWS, on Rally.
This is not the DJ’s first time working in the NFT market. He joins a long list of DJs who are NFT collectors and aficionados, including Steve Aoki, Marshmello, and Timmy Trumpet, to name a few. Last year, Blair collaborated on an NFT collection with Romero Britto, a world-renowned artist.
DJ White Shadow joins Megadeth and Portugal on Rally’s roster of well-known creators. Shantell Martin and The Man In addition to $DJWS, fans of the DJ will be able to purchase an exclusive SHDWGNG Studios sweatshirt as part of the launch collection.
Rally is a platform that empowers artists and communities to build their own digital economies on their own. Artists may create Rally social tokens, which can be completely customised and branded. Overall, the token is a novel way to boost fan engagement. This is because it allows fans to invest in their favourite musicians while also getting rewards.