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Hello World and the Metaverse: A conversation with Kyra, India’s first virtual influencer

Imagine a humanoid promoting headphones. This situation does not quite resemble a scene from a new-age sci-fi film. Virtual influencers are extremely popular right now, with people like them advocating Ikea and Samsung items.

Kyra is one of them. She makes you think she’s just like everyone else when you first see her. She appears to be holding herself in a powerful, assured position. Her gorgeous skin and picture-perfect body rapidly enthrall you, and you find yourself drawn to her expressive gaze.

But the longer you stay, perhaps for more than a minute, the more it becomes apparent that she isn’t genuine. Users are drawn to virtual influencers every day because of this fascination.

These personalities are made by those who make them, who also control them. They are the same as creators on other modern social media networks. Most of them see themselves as having rich lives and strong emotions and sensations.While international firms have flocked to this phenomenon to promote their goods, Kyra’s entry stands out in India where the scene is only emerging.

She was developed by Himanshu Goel and his coworkers at the influencer marketing firm TopSocial India. With daily visits to her Instagram of over 179,000, she has been generating a lot of attention on social media.

Leading brands have also taken notice of this. Take boAt Lifestyle, for instance, which recently partnered with her to sell its goods. According to Himanshu, she also made history as the first virtual influencer to appear on the digital cover of Travel + Leisure Magazine.

“We have been following virtual influencers across the globe in 2020 and 2021. We had always thought there should be an Indian virtual influencer. Hence, we decided to build Kyra,” Goel tells The Decrypting Story.
“With virtual influencers in Web3 like Kyra, we can tell stories that might have never been possible before,” he adds.

Will the phenomena of virtual influencers persist, or is it just a hype that will pass quickly?

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