The second largest & the main clothing brand after Zara opens its shopping store in Metaverse via CEEk City. The founders announced it’s just a beginning of an endless way they expect and plan for.
One of the pros of H&M store in Metaverse is that it opens 24/7 and people can browse the shop, purshase the item they want and pay it in the CEEK city.
CEEK is a Metaverse coin built on ethereum blockchain. It is a connection between creators and their followers.
Earlier we have seen the trace of fashion, jewelry, gaming, art, music and some many industries in Metaverse. Joining H&M to this digital world is not so surprising.
UPDATE (5 Jan 2022):
according to the latest clarifications from the H&M team they denied this news and added we are not opening any shop in Metaverse and this is just a prank