The Hollywood Talent Agency CAA is cooperating with NFT Collector Oxb1 to get NFT open brands and properties to the forefront. This collection consists of NFTs “Bored Ape Yacht Club”, “Mutant Ape Yacht Club”, “Cool Cats” and “Spunks by Spongenuity” and so on.
The CAA represents prominent clients such as Beyoncé, Shakira and Jennifer Aniston, so this is a big leap towards the mainstream. CAA reportedly helps NFT collectors monetize their NFT collections through licenses and business partnerships.
In addition, the agency will facilitate consulting collaborations between Oxb1 and blue-chip brands seeking to enter the NFT space. Following this path, you will soon see the integration of OG Collectibles with other media such as movies, TV, songs, and others.
The CAA move is a clear sign that the NFT-based intellectual property market is heating up. Last month, the agency signed a contract with Jenkins The Valet of Bored Ape Yacht Club to represent books, movies, television podcasts and more. Thereafter, they signed similar contracts with MFA Johnson, creator of NFT, and Mack Flavelle a few weeks ago.
