FC Barcelona, one of Europe’s highest prestigious football clubs, declared multi-million euro cooperation with Socios.com, the blockchain-focused sports enthusiast engagement outlet.
Socios.com’s holder and technology provider, Chiliz, will capitalize €100 million (~$102 million) to obtain almost a quarter of Barça Studios, which governs the club’s audiovisual creations and digital business grants.
The interest appears after Socios.com started co-operating with the club back in February of 2020 with the inauguration of FC Barcelona’s “fan token” named BAR.
Regarding a press delivery from Socios.com, the interest will facilitate the club to create better NFT and metaverse programs, while being eligible to improve its direction to engaging with enthusiasts and constructing society through the use of digital properties.
The cooperation plans to build chances for the usage of BAR tokens that expand beyond Socios.com’s outlet.
“We are passionate about the part that technology can play in building populations that attract enthusiasts closer to their committees and each other,” announced Alexandre Dreyfus, CEO of Socios.com and Chiliz. “Barça Studios can presently influence our technology, creativity, and global scale.”
Shortly after Socios.com published the deal, FC Barcelona corroborated the announcement on Twitter, noting it will assist the club in the progress of its “audiovisual, blockchain, NFT and Web.3 strategy.”
Enthusiasts have already bought over €39 million ($40.07 million) worth of BAR tokens from Socios.com, regarding the corporation, which permits access to an engage-to-earn outlet. Contributing to the population can direct to VIP tickets for enthusiasts, products, and other chances, like being able to play on the key at FC Barcelona’s home stadium, Camp Nou.
In August of the previous year, the club’s president, Joan Laporta, published that FC Barcelona was €1.3 billion ($1.34 million) in debt, leading the team to let go of star player Lionel Messi because they could not pay to protect him and search out allotment.
It seized a €595 million ($611 million) loan from interest bank Goldman Sachs that month and attained a new backing contract with Spotify in March.
The world of sports has increasingly evolved into an ideal landscape for Web3 corporations to discover positive commitments and facilitate blockchain-focused properties through disclosure. A questionnaire this year establish that avid sports enthusiasts are twice as likely to own NFTs or cryptocurrencies, and Manchester City F.C. lately added cryptocurrency platform OKX as a training kit partner.
Socios.com, established in 2018, has organized cooperations with over 100 sports institutions throughout various nations, encompassing 20 NBA committees and 13 NFL teams, and individuals combatting in the UFC.