The global whiskey maker Jack Daniel’s recently became the latest company to access into Web3 and metaverse. On September 13, Jack Daniel’s filed different Web3-related trademarks with the US Patent and Trademark Office (USPTO).
The trademarks were announced on Sept. 19 through a tweet by licensed trademark attorney Michael Kondoudis, a frequent source of Web3 trademark news.
Altogether, three trademarks were filed related to NFT-authenticated media, fertile, virtual drinks, virtual clothing, collectibles, and digital wallets. The filing also shows that Jack Daniel’s aims to offer downloadable computer software to provide information in the field of beverages and apparel.
Even in a bear market, Web3-related trademark filings have been pouring in. From January 1 and August 31 of the current year, more than 3,600 crypto and Web3-related trademarks filed with the USPTO — slightly more than the whole year in 2021.
Though Jack Daniels did not reveal certain details about its plans for the metaverse, the trademarks suggest The Tennessee whiskey maker is bullish on Web 3.
Beer and alcohol companies are building in Web3
Jack Daniels’ filing from NFT and metaverse-related trademarks should come as no surprise to those who follow Web3 news. Some news have bern covered different beer and alcohol companies investing time and money in Web3 technologies in the last few months. Some are even Jack Daniel’s competitors. Below are the top stories.
In April of the current year, Absolut Vodka opened a virtual experience in the Decentraland metaverse. Players could discover the world, participate in challenges to win prizes, discounts, NFTs, and for a few lucky fans, even a trip to the Coachella music festival.
Then, the Canadian whiskey maker Crown Royal filed a collection of NFTs and metaverse-related patent applications in May. The company plans to create its NFTs from images, photos, art, videos and audio files. It is working on a blockchain-based video game as well.
Finally, Tiger Beer Malaysia collaborated with Malaysian streetwear company Pestle and Mortar Clothing for an NFT series, which sold out in just ten minutes on OpenSea. The 6,688-piece NFT series includes exclusive hand-designed NFTs which themed around the Year of the Tiger.
NFTs, blockchain technology, and the metaverse are opening up new ways for companies to communicate with fans, and beer and alcohol companies are definitely taking notice. It will take some time for Jack Daniel’s trademarks to be approved, and we can see what plans the American whiskey maker has for Web, but we will wait for any new developments in the story.