In an entirely new way, customers can shop at New York brand Kate Spade’s autumn 2022 collection in Metaverse.
Vogue Business reports For online shopping, An interactive space has been provided for consumers to buy their essential goods including bags while hanging out in a virtual New York townhome.
September 7 on Kate Spade’s official site, the virtual world is set to lunch.
The Dottie small bucket bag, Sam Icon mini tote, and Patisserie 3D croissant clutch are exists for sale in the virtual world, the last one will not be available anywhere else on the company’s site.
There are other activities not just shopping for a client. according to the Vogue report, The experience comprises customizable Kate Spade wallpaper and a record player that you can play music.
according to Input Magazine, in New York in April this brand started its physical two-day pop-up shop, with metaverse advertising service Arlene’s support it’s now expanding into the virtual space.
Consumers can move room-to-room, finally panning out in the kitchen that they can pay for the limited croissant clutch.
Many fashion brands have tried enormous ways to attract customers’ attention through new technologies, not just Kate Spade.
In 2021 Gucci corporate with the gaming platform Roblox, their purpose for this cooperation was to invite players to a virtual Gucci Garden. Kate Spade has not planned to follow suit, CMO Jenny Campbell said this launch is all about community.
“This idea of a community coming together, that feeling, really lends itself to immersive storytelling,” Campbell said. “It’s not something you want to do only in 2D.”