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Lacoste creates interactive Web3 experiences using fashion NFTs as digital cards


Fashion powerhouse Lacoste has launched an exciting digital experience called ‘The Mission’, where fans can engage in community quests and earn rewards.

This innovative move by Lacoste is part of the ongoing digital revolution in the industry, as brands strive to create lasting connections with their loyal followers.

By completing missions in ‘The Mission’, users can earn points, climb the leaderboards, and increase the rarity of their UNDW3 cards, which brings them better rewards and value. The top performer at the end of the season will even win an all-expenses-paid VIP experience in Paris.

Lacoste’s foray into the digital realm began with the launch of UNDW3, a collection of digital assets known as NFTs, which allowed fans to connect with the brand in the Web3 community. Building on this success, Lacoste has now introduced dynamic NFTs in the form of UNDW3 Cards and an interactive game experience in ‘The Mission’. Holders of these cards gain access to Lacoste’s Web3 universe and can participate in quests through the UNDW3 social channels.

Lacoste believes that this digital innovation goes beyond mere transactions, emphasizing the importance of creativity, conversation, and gaming in fostering brand loyalty.

By embracing NFTs, brands like Lacoste have the opportunity to transform customers into active members of their community. To join ‘The Mission’, users can visit the official UNDW3 website and Discord.

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About MahKa

MahKa loves exploring the decentralized world. She writes about NFTs, the metaverse, Web3 and similar topics.

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