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Lacoste files 5 trademarks for metaverse-compatible brand

Lacoste files 5 trademarks for metaverse-compatible brand

A well-known fashion brand, Lacoste, has increased its presence in the metaverse by submitting trademark applications for their fresh Champs-Elysees collection of accessories, clothes, and luggage. This brand was introduced in July 2022 as a complement to the cryptocurrency sector. Gucci, Louis Vuitton, Nike, Adidas, PRADA, and other mega-fashion brands have been prominent in the metaverse and NFT worlds. Notable among these companies is Lacoste, which launched its web3 initiatives in June.

The clothing company registered with the United States Patent and Trademark Office (USPTO) on February 17, according to a tweet from the non-fungible token (NFT) and metaverse-licensed trademark attorney Michael Kondoudis on February 22.

The trademark applications encompass NFTs, crypto transaction software, virtual apparel, shoes, eyewear, sports equipment, storefronts for virtual products, extended reality virtual settings, advertising, education, and the supply of virtual real estate services, the attorney claimed.

Celebrities in the metaverse

Incidentally, the blockchain, the technology that powers the metaverse and cryptocurrencies, has long been a favorite of the fashion industry. In addition to Yves Saint Laurent, Hermès, Victoria’s Secret, and Rolex filing for NFT and metaverse trademarks, luxury watchmakers, Tag Heuer and Hublot also accept cryptocurrency as payment.

Major corporations are reportedly joining the crypto trademarking bandwagon, according to Finbold. Among them are the multinational manufacturer Mercedes-Benz, the Formula One racing organization, the American banking behemoth JPMorgan (NYSE: JPM), the liquor brand Jack Daniels, the football teams Barcelona and Real Madrid, the singer Celine Dion, and many others.

There were 7,746 new trademark applications for NFTs and associated goods and services in 2022, which is 260% greater than the previous year, even though the number of new trademark applications has been declining since March. Moreover, 5,850 additional trademark applications for the metaverse were filed in 2022, which represents an increase of 200% from the previous year.

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