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LeBron James and cryptocurrency website have agreed to a multi-year relationship.


The NBA star has launched a multi-year collaboration between and the LeBron James Family Foundation to assist youngsters learn about digital money. The cryptocurrency exchange will launch a series of educational and career training programs centered on Bitcoin, cryptocurrency, and associated technology.

“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” James said.

According to Crypto company’ tweet Together, they’re enhancing educational and workforce development while providing the tools and access that will enable the next generation to create a better and more inclusive future, according to the Crypto business. will offer in-person and virtual specialists to educate Web3 and other technical principles to the more than 1,000 I PROMISE participants.

James’ I PROMISE project, which collaborated with Akron Public Schools in 2018, provides family programs and foundational tools to over 1,600 children and their families to help them succeed in school and beyond.

LeBron James Collaboration with (Updated 11 March 2022)

The drop was mysterious. The Big Game ads hid the clue. Ultimately, after finding the “hidden” QR code, fans had an opportunity to win LeBron James NFTs.

It was’s initial Super Bowl ad. True fans of LeBron James and NFTs should read between the lines. They gladly watched the story of LeBron’s life. Surprisingly, fans found crypto-related Easter eggs as the ad advanced.

In a third of the video, at 0:10, fans saw a QR code displaying in a fraction of a second behind young LeBron.

crypto and Lebron James video QR code

When fans scanned it, the code took them to a hidden webpage at
“Now that you are here, you have the opportunity to have a limited edition NFT”, the page read.

ImmeFans happily submitted their email to the secret site to get more instructions.
After registering on the NFT platform, 5,550 fans were lucky. Random selections gave them LeBron James NFTs.

The NFTs belong to three tiers. Tier 3 had 5 NFTs with 1000 copies. These showed the details of the advertisement.

However, Tier 2 included 5 NFTs with 100 copies. This is a visual detail of LeBron’s room in Akron, and also the advertising manager, Calmatic.

Eventually, Tier 3 featured unique photos of the GOAT himself. This group includes 5 NFTs with just 10 copies. It also showed some behind-the-scenes shots of the advertisement.

About Nicolle

She is an Indian Freelance writer. She loves thinking, learning, and writing about all things Web3.

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