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Animoca Brands subsidiary Darewise seeking a ‘head of degen relationships’

Animoca Brands subsidiary Darewise seeking a 'head of degen relationships'

Animoca Brands’ game studio Darewise Entertainment is looking for a head of degen relationships.

This week, the firm posted an ad for people to join the team working on its play-and-earn sci-fi civilization-building game, Life Beyond.

The job ad says that the head of degen relationships should promote the game in the crypto space by connecting with key opinion leaders, communities, and events.

A degen is a slang word for “degenerate.” According to CoinGecko, a degen is someone who buys an asset not because they think it has value but because they think others will buy it after them and speculate on the price swings.

Web3 community development

The move fits in with the growing trend of building communities and promoting projects in the web3 space, which has led to the creation of new roles in community engagement and influencer marketing.

During the market downturn last year, some NFT projects, like Fractional, a startup that specializes in buying and selling fractionalized NFTs, put out ads for “vibe managers” who could help spread good vibes and keep the hype going about their projects.

These positions typically go to individuals who already have a following in the crypto space. Being involved in your community can also help you find a job. For example, Danny Greene, the general manager of the MeebitsDAO, moved to Yuga Labs last year to lead the Meebits brand.

However, working with influencers to promote projects and attract more retail investors has its detractors, particularly when a project lacks a complete product. People who put their money into NFTs and tokens linked to over-hyped projects that didn’t deliver lost money.

Weaponizing community?

“A lot of these projects plainly require a constant inflow of new suckers to prop up the prices of these tokens or NFTs or whatever the project is centered around,” software engineer Molly White, who runs crypto critic site Web3 is Going Great said.

She said that these attempts to bring people together were a “insidious weaponization of the idea of community.”

The role isn’t the only one Darewise is hiring for that has to do with the community. It’s also looking for a head of community who will work on building relationships with key community members and people who have a lot of power in the community.

Crypto job board Degen Crypto Jobs says that the Ethereum Foundation, Binance, and Polygon are also looking for people to work in roles that involve the community.

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