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Maluma Collaborations Show NFTs Becoming Mainstream

NFTs have not only risen in volume, but they have also become mainstream. In the first mounts of 2020, they sold only $13.7 million worth of NFTs. After completing the first half of 2021, the market had risen to a new high of $2.5 billion in sales. Collectibles were the most popular category, selling more than 367,000 NFTs in the first six months of 2021. However, dense categories, such as sports, arts, and games, also scored high on units sold, showing a developing interest in the general population about irreplaceable tokens. Almost 300,000 NFTs were sold in the Sports category, while the field of arts registered more than 124,000 in unit sales, and games registered nearly 73,000.

Maluma, the famous Latin Grammy Award-winning superstar, is one of the most recent additions to the list of notable and famous artists leveraging NFTs.

One of the most notable NFT projects is Ethernity that auction verified artworks in tokenized format. Not only does it emphasize verified paintings of top artists, but it also involves stars and renowned personalities from the world of sports, music, film, gaming, tech, history, and entertainment.

Maluma has partnered with Ethernity chain on innovative visual impacts NFT art series. The NFT drop will also highlight a collection of unshared photographs from Maluma’s life and unseen footage from his life.

Alejandro Robledo Mejia prepared the footage into fine gold sheets and afterward outlined them onto Maluma’s 3D face. While the photographs would dissolve into gold, the drop would also have a custom-built frame that Maluma sketched himself along with his transcribed personal note signed into the artwork.  

Overall, the project joins the pure artistic value of NFTs with that of high-level cryptography. The tokenized artwork will be up for people to see on stage during Maluma’s upcoming 2021 Papi Juancho World Tour. 

About Nicolle

She is an Indian Freelance writer. She loves thinking, learning, and writing about all things Web3.

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