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Mark Zuckerberg Decides to Turn Instagram Into a Marketplace for NFTs


During a panel discussion at @SXSW today, Mark Zuckerberg revealed some key details regarding Instagram’s plans for NFTs. “We’re going to introduce NFTs to Instagram in the near future,” he said.

He didn’t disclose much, but he did suggest that Instagram users would be able to mint their own NFTs and display them on their profiles “ideally” within the app.

Mark Zuckerberg, the CEO of Meta (formerly known as Facebook), is in Austin this week for the South by Southwest Festival. On a panel today, he made some key comments on Instagram’s plans for NFTs (Mar. 15). NFT integrations, in particular, will be brought to the platform soon, according to Zuckerberg.

“We’re working on bringing NFTs to Instagram in the near term,” he said.

According to him, Instagram users would “hopefully” be able to mint their own NFTs inside the site in the coming months. To put it another way, the app will serve as a marketplace for NFTs.

Sadly, Zuckerberg did not share any further information. Although these skills would most likely be accessible soon, he said the company wasn’t ready to go into detail just yet. “I’m not ready to kind of announce exactly what that’s going to be today,” he said.

This revelation should come as no surprise to anyone who follows Meta or are engaged in the NFT community.

To begin with, in October of 2021, Facebook changed its name to Meta. The decision was intended to underline the company’s increasing interest in the metaverse and virtual reality, as well as its transition away from social networking. Meta was reportedly planning to enable Facebook and Instagram users to display NFTs on their profiles just a few months ago, in January 2022, according to the Financial Times.

Of course, Meta isn’t the only major platform dedicated to NFT research. Twitter has created a means for users to certify their NFTs and transform them into profile photos, while Reddit has released its own set of NFT avatars.

About Nicolle

She is an Indian Freelance writer. She loves thinking, learning, and writing about all things Web3.

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