McDonald re-enters the NFT world, this time with a triple NFT Cheeseburger NFT competition. McDonald’s Italy, in close collaboration with Italian digital artists, has created this NFT to celebrate the release of the triple cheeseburger nationwide.
Customers can win one of these NFTs by buying a triple cheeseburger on the restaurant’s application from March 12 to April 5. To check if you have won, enter the receipt code on the website to find out immediately.
Obviously, the winners must have a digital wallet to receive their McDonald’s NFT. In addition, when they win, they can keep it or sell it. The NFTs will be available on OpenSea in the coming days. Hence, though the competition is not available to those outside Italy, you can find them on the secondary market.
The well-known fast-food chain has selected three special young artists to soptlight the promotion. Daniele Tozzi, who specialized in calligrams; Serena Giannoli, illustrator; and Nicola Laura, designer. The rapper Ghali helped McDonald’s to discover gifted artists.
Raffaele Daloiso, Marketing Director at McDonald’s Italy, said: “We wanted to celebrate our iconic sandwich with something that can be preserved over time, like a memory but digital”.
However, each artist has appeared with a McDonald’s NFT design to celebrate the release of the triple cheeseburger. According to reports, each has 100 NFT versions. This conveys that, there are a total of 300 NFTs for customers to win.
“In such way, McDonald’s is democratizing the art world and bringing it closer to the youngest: it’s a path that I,personally, support and, I am actually proud of it”, said Ghali, the rapper who has worked extensively with McDonald’s.
